CLIENT: Chile Tourism
CONTACT: Juan Pablo Chovar, Embassy of Chile
PROJECT DATES: 2007 to present

Project Overview
Turismo Chile hired DV to create a “Destination Specialist Chile” program in 2007. After achieving less than satisfactory result using a trade magazine training initiative, Turismo Chile viewed our Mexico work samples and innovative e-learning platform in deciding to partner with a new agency. The DS Chile program was engineered, designed and created by DV to build sales fluency for North American retail and home-based travel professionals.

Scope of Work
Complete program design (all seminar materials, quizzes, worksheets, 100-page seminar manual, diplomas), e-learning content creation and hosting, full learner support, program promotion via blast email/fax campaigns, banner/link campaign, CEU certification, “booking tracker” point system for DS Chile graduates, familiarization trip organization. View the program at www.dschile.com.

CLIENT: Cancun Visitors and Convention Bureau
CONTACT: Marisa Steta / Artemio Santos,
PROJECT DATES: 2005 to present

Project Overview
The Cancun Tourism Institute (CTI) is a multifaceted, three-part educational program established by the Cancun Visitors and Convention Bureau. CTI was created on the belief that knowledgeable and motivated "Official Cancun Counselors" are the most effective sales ambassadors for its destination. Destination Ventures coordinated and created all facets of the program, including a 120-page full color Study guide, an interactive e-learning campus, site inspection trips, and a sales/loyalty point tracker that measures results. View the program at www.cancun-cti.com.
 

CLIENT: World Heritage Alliance (Expedia and the UN Foundation)
CONTACT: Kate Dodson, United Nations Foundation
PROJECT DATES: 2006

Project Overview
A partnership between Expedia and the United Nations Foundation was in need of technical and training assistance to promote World Heritage Sites in Mexico and around the world. We developed both "live" and online training modules, in both English and Spanish, designed to boost awareness of World Heritage, sustainable tourism, and responsible tourism practices.
 

CLIENT: Puerto Vallarta
Convention & Visitors Bureau
CONTACT: Miguel Gonzalez
PROJECT DATES: January 2007 to present

Project Overview
The Puerto Vallarta Tourism Board contracted Destination Ventures in 2007 to create a three-tier specialist program for travel agents. Called “PV Pro”, the program includes a Study Course, “El Día De” Inspection Trip and Perk Points program and was designed expose even experienced sellers of Puerto Vallarta to its finer selling points and subtle nuances. In its first two weeks of operation, the online campus had over 400 learners register and begin their educational advancement.
 

CLIENT: Mexico Tourism Board
CONTACT: Jorge Gamboa / Eduardo Chaillo
PROJECT DATES: 1992 to present

Project Overview
Since 1992 DV has designed and executed all travel agent training services for this important client. The program (known as the "Mexico-Expert") is a two-step educational effort designed to equip leisure specialists with the resources, knowledge, and support services needed to be come a "Mexico Specialist." Agents first attend a full-day seminar and are then offered a calendar of Fam trips to over a dozen Mexican destinations. The program is ICTA and ACCESS certified.
The program is conducted in North America (in English/French), Latin America (in Spanish), and Europe (in various languages). To date, over 600 events have been executed by Destination Ventures and over 25,000 agents trained worldwide. In addition, we have organized and conducted over 250 Fam trips and sent over 2,500 agents to Mexico.

Scope of Work: complete program design (all seminar materials, quizzes, worksheets, 400-page seminar manual, diplomas, slide library development), event planning (calendar development, venue selection, contract negotiation), promotion (design/distribution of mailed, e-mailed, and faxed invitations, outbound telemarketing, trade advertising), agent enrollment, on-site coordination, instructor, database generation, and final report development. In 2006, an interactive e-Learning campus was added (www.magicofmexico.com).
 

CLIENT: Puerto Rico Tourism Company
CONTACT: Raul Villá,
PRTC- New York
PROJECT DATES: 1998 to present

Project Overview
We began work for the PRTC in the summer of '98 by designing and conducting a two-day public speaking workshop for PRTC sales personnel. Subsequently, we have been retained to assist with development and execution of their "Go To Puerto Rico Seminar" series. It is the prerequisite for their "Puerto Rico Travel Expert" program.

Scope of Work: complete program design (all seminar materials, quizzes, worksheets, 60-page seminar manual, slide library development), event planning (calendar development, venue selection, contract negotiation), promotion (design/distribution of mailed and faxed invitations, outbound telemarketing, trade ads), design and deploy all promotional material (mail, e-mail, fax) and take RSVP's via on-line enrollment system, on-site coordination, database generation, and final report.
 

CLIENT: Fiesta Americana Hotels
CONTACT: George Hunter
PROJECT DATES: 2004 to present

Project Overview
Fiesta Americana is Latin America's largest hotel chain with over 80 properties in Mexico and South America. Seeing the need to keep both tour operators and retail agents informed and motivated, Fiesta Americana hired our company to develop destination/property online training modules. The project brings the advantages of distance learning to a diverse and widely dispersed sales team.
 

CLIENT: Organization of American States/Continental Airlines
CONTACT: Kim Osborne, Director of Tourism Development- Washington D.C.
PROJECT DATES: Fall of 2001

Project Overview
Beginning in the Spring of 2001 the OAS developed a tourism initiative to promote Central America via a promotional partnership with Continental Airlines. As a follow-up to a very successful series of U.S. workshops, the OAS and Continental consulted with Destination Ventures on improving the program’s impact. In response we developed, promoted and executed a series of seven on-site educational trips to seven Central American nations. Itinerary coordination and agent registration were conducted from our office in Oregon, working closely with each country’s tourism authorities. Agents benefited from the educational value of touring each nation, while Continental Airlines and the OAS furthered their educational mission.
 

CLIENT: Riviera Maya Tourism Board
CONTACT: Martin Ruiz, Director- Playa del Carmen, Mexico
PROJECT DATES: 1998-present

Project Overview
This fast growing region to the south of Cancún is today one of Mexico’s leading tourism regions. When tourism authorities need to expand the area’s reach and recognition across the United States, they worked with our team of educators to create an educational program to showcase the region’s unique features. A detailed written guide was developed, along with other insightful training resources. Our team of Mexico-Expert trainers brought to life the color, history, and niche market potential of the region via a series of classroom-style learning events in key U.S. gateway markets. This effort has been an important element of the Riviera Maya’s “branding” as one of Mexico’s most popular leisure destinations.

CLIENT: Destination Spa Group
CONTACT: Michelle Kleist, Director- Greeneville, SC
PROJECT DATES: 2000-2002

Project Overview
This consortium is made up of 25 leading destination spas located throughout North America. Its members work together on joint marketing efforts that promote spa travel in general, and drive leads toward the Group’s diverse members. Our skills in meeting planning, promotion, and collateral development were put to work in creating a first-ever series of spa seminars to an audience of retail travel agents in key U.S. markets. Agents praised the events for their educational value, plus the chance to experience aroma-therapy, spa cuisine and other spa elements. Retailers that booked spa packages were rewarded via a rebate of their $10 seminar registration fee.